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Suddenlink, a cable operator in the United States, has signed a partnership agreement with Telarus (News - Alert), a distributor of business cable solutions, to sell its portfolio of small, medium and enterprise broadband and voice solutions.

Through this agreement, Telarus has been chosen to be the first master agent in the new Suddenlink agent program, which will focus on Suddenlink’s core portfolio of small business broadband and voice products, in addition to its metro Ethernet and high-capacity IP transport service offerings.

"We are excited to begin selling our world-class business products through the agent channel," Nathan Geick, head of the Suddenlink Alternate Sales Channel, said in a statement.

"Agents have a unique ability to sell voice and data solutions to medium-to-large enterprises. With the help of Telarus, Inc., their staff, and their automated sales tools, we'll be able to compete for and win future business as Suddenlink becomes part of the solution independent consultants and managed service providers propose to their clients,” Geick added.

The agreement marks Suddenlink’s entry into the outside sales channel, enhancing its ability to reach higher-end business clientele.

This partnership is hoped to create new and exciting selling opportunities to the Telarus community of independent sales agents and managed services providers. As part of Suddenlink’s support plan, Telarus has already begun to build out its automated pricing system -- GeoQuote -- so that its partners will be able to know where Suddenlink's business solutions may be a good fit for its clients.

"We are humbled and excited to be the first master agency chosen to distribute services for Suddenlink, and are honored to be a part of their new channel program," added Adam Edwards, president of Telarus.

Master agent Telarus offers premium support for the top-selling telecommunications brands and has been rated the top voice and data distributor by the Telecom Association, both for its technology and its focus on the success of its partners.