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Things are looking up for Time Warner (News - Alert) Cable these days, a provider of master agent TBI. Its customer additions were “stronger in August than the company had expected when it reported second-quarter results,” Bloomberg reported recently, citing remarks from Chief Executive Officer Glenn Britt at the Bank of America Merrill Lynch Media, Communications and Entertainment Conference in Beverly Hills.

In addition, shares rose -- “the most in 11 months,” Bloomberg (News - Alert) added.

A couple of weeks ago, TMCnet reported that El Paquetazo, Time Warner Cable and Telemundo's Gaby Espino have joined hands.

Until the end of the year, commercials to that effect will be aired across Time Warner Cable's top Hispanic markets, Shanbhag said, adding that “the new spots illustrate how Time Warner Cable is delivering advanced technologies to give Hispanics a better entertainment experience from the comfort of their home... the campaign promotes a double-play bundle that includes El Paquetazo, which has a robust line-up of English and Spanish language programming.”

Bloomberg reported that Britt said the company was showing “relative strength” in net additions of video, voice and high-speed data customers compared with 2010: “We’re doing a lot better than we thought back in the second quarter,” Britt commented.

Time Warner is the second-largest U.S. cable company at this current time, but as Bloomberg notes it’s had ups and downs recently, “losing 130,000 residential video subscribers while adding 54,000 residential broadband customers in the second quarter, lower than some analyst estimates.”

Be sure to stay tuned to TMCnet to see where Time Warner Cable heads in the near future!