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Comcast Corporation, a provider of entertainment, information and communications products and services, has launched an indirect channel sales program that wll allow telecommunications consultants such as master agents and Value Added Resellers (VARs) to sell the company’s services to small and mid-market businesses.

Company officials pointed out that the program offers recurring commissions for sales partners based on monthly revenue, and Comcast (News - Alert) will provide, install, manage and bill for these services.

“We’ve been working diligently to design a best-in-class program that will offer our sales partners the infrastructure and support they need to more easily promote our services and engage new customers,” said Craig Schlagbaum (News - Alert), vice president of Indirect Channel Sales for Comcast, in a statement.

“At this early stage, we’re continuing to focus on optimizing our support to deliver a program that solutions providers find compelling,” said Schlagbaum.

According to company officials, for the initial launch of the Solutions Provider Program, Comcast enlisted three national master agent representatives, including Telarus, based in Salt Lake City, Utah.

Telarus (News - Alert), Inc. is a master agent who works with 30 carrier service providers and 250 independent telecom sales agencies nationwide

 “We’re proud to have three national master agent sales partners, including Telarus, representing us as the anchor tenant members of our Solutions Provider Program. We chose these companies based upon an extensive review of their robust capabilities and determined they were best positioned to work and grow with us during this early phase of our program,” said Schlagbaum.