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In an effort to continue its push to increase awareness of a healthy lifestyle, master agent TBI will be holding yet another Channel Health Initiative event at the upcoming Dallas Rock ‘N’ Roll Half Marathon. The race will take place on March 27, and will benefit the Susan G. Komen Foundation, an organization dedicated to breast cancer research, education and support.

The upcoming run will mark TBI's second-ever health awareness event. Late last year, the master agent teamed up with a number of other companies, including ADVODA, Smoothstone (News - Alert), Voda and XO, on the program's inaugural event, which occurred during the Las Vegas Rock ‘n’ Roll Marathon and Half Marathon. TBI chose to hold its second awareness event in Dallas due to the smashing success of the company's involvement with the Las Vegas Rock ‘n’ Roll Marathon.

"Our goal is to have a neutral environment where vendors, partners, end users and competitors can work together as a team to be healthier," TBI execs noted in a statement.

By signing up to participate with TBI's team, runners will have access to a number of additional benefits that aren't offered to other attendees. This list includes discounted event registration, training plans and guidance, a team environment, post race aid stations and other day-of-event support. Those who can't make the 13-plus mile run are still welcome to participate in the event as trainers, pace keepers, post-recovery aid station supporters and cheerleaders.

TBI has said that no experience is necessary, and welcomes anybody including partners, vendors, friends, family, spouses and customers.

Rock 'n' Roll Marathon Series events have gained notoriety over the years as being some of the most fun, energetic and philanthropic athletic competitions being put on today. Famed musician Bret Michaels and other live bands will be on hand to cheer along runners and participate in post-race rock concerts.

To participate with TBI's team, click here to get started.

Beecher Tuttle is a TMCnet contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.

Edited by Janice McDuffee