Infusionsoft, a vendor of marketing automation software for small businesses, today announced that Jo Anne Ravielli joined Infusionsoft as vice president of customer service and support. 

 

Ravielli is expected to “develop service tools, metrics and programs to ensure customer loyalty and positive customer experience” for customers, Infusionsoft officials say.

 

Clate Mask (News - Alert), Infusionsoft’s chief executive officer, said Ravielli’s experience, management style and enthusiasm “are going to make her a valuable member of our team.”

 

Ravielli has a reputation for turning around underperforming organizations by revitalizing their customer focus and using CRM database products. Most recently with Ravielli CRM Consulting, she implemented CRM and call-routing technology for ScriptLogic (News - Alert) that “reduced resource load by 30 percent,” Infusionsoft officials say.

 

In April, Infusion Software (News - Alert) announced the company had changed its name to Infusionsoft. The company’s Infusion CRM product was rechristened Infusionsoft.

 

“Our new corporate identity represents a brand unification,” said Clate Mask, president and chief executive officer of Infusionsoft, adding that “now is the right time to capitalize on Infusionsoft’s momentum.”

 

Infusionsoft offers an eMarketing tool “designed for entrepreneurs that enables them to convert more leads into customers automatically,” according to company officials, who say the “hands-free automation tools inside Infusionsoft that execute what would otherwise be complex, marketing sequences empower entrepreneurs to grow their businesses without having to grow staff.”

“Until now, small businesses have only had CRM, or separate, incompatible tools as the only option when it comes to marketing to new and existing customers,” said Mask. “We provide a way for the entrepreneur to grow his business by automating his marketing to prospects and customers.”

 

The company’s Web site URL remains the same, at www.infusionsoft.com. Along with the name change, Infusionsoft has updated its corporate identity including changes to its Web site. The privately-held, Inc. 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures.