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Marketing Software Featured Article


April 16, 2008

Marketing Software Provider Changes Name From Infusion to Infusionsoft

By David Sims, TMCnet Contributing Editor


Infusion Software (News - Alert), a vendor of eMarketing software, has announced the company has changed its name to Infusionsoft. The company's Infusion CRM product is rechristened Infusionsoft.
 
"Our new corporate identity represents a brand unification," said Clate Mask (News - Alert), President and CEO of Infusionsoft, adding that "now is the right time to capitalize on Infusionsoft's momentum."
 
Infusionsoft offers an eMarketing tool "designed for entrepreneurs that enables them to convert more leads into customers automatically," according to company officials, who say the "hands-free automation tools inside Infusionsoft that execute what would otherwise be complex, marketing sequences empower entrepreneurs to grow their businesses without having to grow staff."

"Until now, small businesses have only had CRM, or separate, incompatible tools as the only option when it comes to marketing to new and existing customers," said Mask. "We provide a way for the entrepreneur to grow his business by automating his marketing to prospects and customers."
 
The company's Web site URL remains the same at www.infusionsoft.com. Along with the name change, Infusionsoft has updated its corporate identity including changes to its Web site. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures.
 
In January Infusion Software, which styles itself a vendor of CRM software "for True Small Businesses," launched its Infusion Certified Consultant channel program.
 
The software is designed to "meet the needs of this market with a new channel partner program for Certified Consultants," the Infusionistas say. These outside vendors will sell and implement Infusion CRM to TSBs.

"Alliances play a critical part in Infusion's overall business strategy," said Clate Mask, President and CEO of Infusion. The Infusion Certified Consultant program will be led by Adam Ross (News - Alert), Vice President of Sales and Business Development.

"This program will increase Infusion Software's market penetration," said Ross, saying Ross intends to "recruit the right amount of partners, without saturating any markets."
 
Earlier this year Infusion hired Ross as Vice President of Business Development. In this role, Infusion officials say, Ross will oversee business development, "including channel partnerships and strategic alliances for Infusion Software."
 
The company wants to increase its visibility to "trusted advisors, Infusion Certified Consultants, third-party independent software vendors, embedded software partners and key strategic alliances," company officials say.
 
For more, check out the Marketing Software channel on TMCnet.
 
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 



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