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While 80% of small businesses fail within five years after starting, Infusionsoft is on a mission to turn that statistic upside down with Automated Follow-Up Technology that reduces the stress and pain faced by small business owners by automating their marketing, sales and customer management. Marketing Software ensures success while creating a steady stream of business.
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Marketing Software Featured Article

January 03, 2008

Marketing Software Q&A

By Stefania Viscusi, Assignment Desk Editor

When it comes to sales and marketing, to achieve business success and growth, improvements in marketing can not be overlooked.
Marketing software solutions offer better handling of customer management and sales as well as automation and better organization.
As a result, businesses are increasingly recognizing the need for marketing software solutions to ensure success.
To find out more about the specifics of marketing software, I spoke with J. Tyler Garns, Director of Marketing at Infusion Software (News - Alert)
Infusion Software offers Infusion CRM, a marketing software solution that goes beyond traditional CRM to meet the specific needs of small businesses and that is Web-based and automates marketing tasks so small businesses can truly find benefit in their marketing software solution.
SV: Can you briefly describe marketing software and the benefits it provides?
TG: Although Infusion CRM's strength is in its marketing automation features, it is more than just marketing software.  Infusion CRM combines marketing automation, sales force automation, contact management, client fulfillment, automated e-commerce & billing, and client support.  This all-in-one web-based solution is designed to help small business owners get rid of all the disjointed solutions they're currently using and distill their complicated processes into one system that allows them to grow their businesses quickly and profitably.

SV: What does Infusion Software specifically offer SMBs and how are smaller businesses able to benefit from marketing software?

TG: Most software providers in the SMB space focus primarily on the MBs.  They may give lip service to small businesses, but the fact is, their solutions are tailored and priced for larger enterprises.  The true small business is left to fend for itself and continue to try and piece together various inexpensive solutions to get by.  Infusion Software consists of a growing team of people who are dedicated to helping true small businesses grow.  Infusion CRM allows businesses with 2-25 employees to completely automate their marketing, sales, and client fulfillment within one software program.  Since Infusion's marketing software is web-based, small businesses don't have to worry about the extra cost of servers, storage space, and an IT team.

 SV: What are some of the obstacles SMBs may run into with other marketing software offerings?

TG: Most marketing software solutions are not comprehensive.  Some are merely expanded contact management programs.  Others may automate some aspects of marketing, but are not complete.  Infusion CRM allows small businesses to harness the power of automated, multi-step, multi-media (voice, fax, email, direct mail) campaigns in a system that has contact management, sales force automation, and client fulfillment built in.

SV: Who is Infusion CRM built for?

TG: Infusion CRM is built for small businesses that want to grow their businesses.  Marketing-minded entrepreneurs who understand the power of automated multi-step, multi-media marketing campaigns are in a great position to harness the power of Infusion CRM to grow their businesses quickly and profitably.

SV: Can you talk a little about your company's recent milestone of reaching the highest level in email deliverability and email volume? Does this offer any indication for the future of Marketing Software in your opinion?

TG: When small businesses try and do email marketing on their own, they run into a huge problem: SPAM.  Even if they are following the rules, their emails can be tagged as SPAM and their IP address can be blacklisted.  At Infusion Software, we've created partnerships with email trust authorities that help us to achieve extremely high email deliverability rates.  We pass that benefit on to our clients.  Now, with minimal upfront cost and no effort at all, small businesses can reap the rewards of automated email marketing software without having to worry about SPAM (as long as they're obeying all the rules, of course).
For more be sure to check out the Marketing Software channel on TMCnet.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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