Marketing Software Featured Article
Marketing Software Q&A
By Stefania Viscusi, Assignment Desk Editor
TG: Most software providers in the SMB space focus primarily on the MBs. They may give lip service to small businesses, but the fact is, their solutions are tailored and priced for larger enterprises. The true small business is left to fend for itself and continue to try and piece together various inexpensive solutions to get by. Infusion Software consists of a growing team of people who are dedicated to helping true small businesses grow. Infusion CRM allows businesses with 2-25 employees to completely automate their marketing, sales, and client fulfillment within one software program. Since Infusion's marketing software is web-based, small businesses don't have to worry about the extra cost of servers, storage space, and an IT team.
TG: Most marketing software solutions are not comprehensive. Some are merely expanded contact management programs. Others may automate some aspects of marketing, but are not complete. Infusion CRM allows small businesses to harness the power of automated, multi-step, multi-media (voice, fax, email, direct mail) campaigns in a system that has contact management, sales force automation, and client fulfillment built in.
TG: Infusion CRM is built for small businesses that want to grow their businesses. Marketing-minded entrepreneurs who understand the power of automated multi-step, multi-media marketing campaigns are in a great position to harness the power of Infusion CRM to grow their businesses quickly and profitably.
TG: When small businesses try and do email marketing on their own, they run into a huge problem: SPAM. Even if they are following the rules, their emails can be tagged as SPAM and their IP address can be blacklisted. At Infusion Software, we've created partnerships with email trust authorities that help us to achieve extremely high email deliverability rates. We pass that benefit on to our clients. Now, with minimal upfront cost and no effort at all, small businesses can reap the rewards of automated email marketing software without having to worry about SPAM (as long as they're obeying all the rules, of course).