Neustar, a global specialist in network addressing, least cost routing and policy management, is set to acquire TARGUSinfo (News - Alert), an independent provider of real-time, on-demand information and analytics services including Caller ID.

Neustar and Targus Information or TARGUSinfo have signed a $650 million cash agreement.

TARGUSinfo services enable businesses to help customers identify, verify, score and locate their customers and prospects. Neustar expects to significantly extend Neustar's position in the $30 billion information services market by acquiring TARGUSinfo.

This agreement sees the successful combination of TARGUSinfo's expertise in Caller ID and online information services with Neustar's strengths in network information services.

This combination will be delivered through a trusted, privacy-controlled environment, and is expected to significantly extend Neustar's ability to provide its customers services based on unique, non-replicable datasets.

"This transaction is a significant and logical step in our growth strategy," said Lisa Hook (News - Alert), president and chief executive officer of Neustar. "Neustar has long provided communications, media and marketing companies with insights derived from their own data. By combining with TARGUSinfo, we will be able to offer a much more diverse portfolio of services in the real-time information and analytics market."

"We are pleased to become part of the Neustar family, a fast-moving, innovative and well-managed industry leader," said George Moore, president and chief executive officer of TARGUSinfo. "Given how well our two companies know each other and the compatible cultures, we are confident that the strengths of both platforms will be preserved and that the two companies will be smoothly integrated."