IVR Technology Group, a provider of telephony automation services to enhance customer conversations, drive sales and lower costs, has stated that its hosted interactive solutions now include SMS messaging.

ITG has claimed that they deal in the creation of enhanced telephony applications with a strong focus on call tracking and with the addition of SMS to their lineup they have now expanded their servicing of interactive programs creating a hosted service provider of intelligent communication solutions for direct response marketing and Internet industries.

Officials with the company have commented that they are excited to be able to offer SMS as part of their offering and they now believe the combination of their market expertise, proprietary technology, management and staff clearly creates a market leader in the interactive direct response marketing and internet communication industries.

The company has been designing, developing, and hosting IVR applications and services to help customers large and small to significantly reduce routine calls, improve customer service, provide self help access and to significantly reduce the cost and improve performance. The ITG hosted platform can effectively balance the telephone and internet with the overall objective of generating more sales and revenue for users' clients.

With mobile marketing now available the platform can make use of proprietary multi-source database to identify, evaluate and verify all transactions in real time.

Recent estimates have indicated that mobile marketing is just beginning to pick up in the United States and ITG on its part has unveiled a new site 'www.mobilemarketing123.com' to provide a foundation for client deployment.

According to the company, Mobile Marketing 123 is a do-it-yourself text message solution that offers both interactive and broadcast text messaging. Users can be up and running within minutes. It has a variety of users and one of the advantages of this new platform is that it has been designed to offer self service application. Now marketers can design, create and execute on a new mobile marketing program in minutes.