Easy Solution has closed an $11 million Series B financing round from Medina Capital, a high-growth equity investment firm focused on the IT infrastructure sector.
The company, a provider of total fraud protection, intends to use the funds to expand its sales and marketing initiatives in the U.S. as well as in other countries, which will enable it to meet the growing demand for total fraud protection platform.
“CSOs and Fraud Prevention Officers are increasingly relying on Easy Solutions to help proactively protect both themselves and their end customers against fraud,” said Ricardo Villadiego, founder and CEO of Easy Solutions.
He said that this infusion of capital will enable the company to expand its reach to new markets as it delivers the industry’s most comprehensive fraud protection platform to customers around the world.
Leveraging the Easy Solutions platform, more than 100 enterprise-class customers, including banking and online retailers, are able to secure over 32 million end users worldwide, according to company officials.
Noting that online fraud is a growing concern, with sophisticated attacks becoming increasingly difficult to detect and block, Manuel D. Medina, founding and managing partner of Medina Capital, said that Easy Solutions has a proven, multi-layered approach that enables their customers to prevent both simple and complex fraud attempts.
“Their customers, including major banks we spoke with, have seen a significant drop in fraud-related losses as a result of leveraging Easy Solutions’ scalable fraud prevention platform,” Medina said.
In order to secure transactional environments from fraud, Easy Solutions’ comprehensive line of products offers a multi-layered approach. The company’s products deliver cross-channel fraud protection across transactions performed on online and mobile platforms. In addition, the products also secure transactions that take place via ATMs, point-of-sale (POS) terminals, and interactive voice response (IVR) systems.
Edited by Rich Steeves