Can Your IVR System Improve Your SMS Marketing Efforts?
August 08, 2012
By Susan J. Campbell
, TMCnet Contributing Editor
SMS marketing is attractive for many reasons, immediacy being the foremost. Embarking on an SMS marketing program isn’t as easy as sending out a quick message indiscriminately to a mass audience of potential customers. Sending the wrong information to the wrong audience has proven to damage the reputation of the brand marketers are trying to promote.
Such a problem could be avoided with the configuration and management of a robust IVR system. According to this Business2Community report, IVR system solutions include SMS marketing campaign tools that allow consumers who don’t want to be a part of the marketing campaign to opt out. Giving consumers an “unsubscribe” option is the polite thing to do and it helps marketers weed out the non-leads and narrow down the list of potential leads. IVR system solutions with SMS marketing tools give marketers the tools to create call-to-action SMS messages that help create an immediate response.
Take Nimblevox, for example. Its maker, Interact, has engineered an IVR system that includes excellent SMS tools that allow users to create instant polling applications, notify contacts of upcoming vital events, create survey applications, and much, much more.Creating a call-to-action SMS in an IVR system like Nimblevox is a simple process. Users can easily send out loyal customer opt-in SMS marketing messages that offer special deals and get immediate responses.
Marketers can also send out alerts via SMS through Nimblevox’s IVR system that allows potential customers to opt in or opt out of the service that’s being offered. Upcoming events, deals that are timely, and the distribution of special announcements all fall under the call-to-action definition and have significant impacts on SMS marketing campaigns. Plus, marketers are finding that this type of personalized messaging can trump social media in terms of return on investment. Marketing automation is an excellent way to set the wheels in motion in a way that almost drives itself.
An IVR system with SMS marketing automation allows the user to set all the relevant criteria to reach the audience that will react positively to the message, and the automation takes the tedium out of the equation. Companies that have used marketing automation have found that their lead nurturing capabilities have increased significantly.Nimblevox’s hosted IVR system allows companies to create voice applications, auto attendants, surveys, and SMS marketing campaigns come to life.
Create an SMS alert that allows potential customers to opt-in to the service, which can inform them of various events, from weather forecasts to news alerts to special sales available only to those who opt-in to the alerts. Surveys are also a big factor in marketing. Nimblevox’s SMS tool allows users to create surveys that provide instant feedback from valued customers. While creating marketing platforms isn’t easy, creating the process by which the message is sent to the consumer shouldn’t be hard. Nimblevox provides an IVR system that will make the process quick and easy, and produce valuable results.
Edited by Juliana Kenny