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September 26, 2012
GigaMedia Launching New Cloud Business Targeted at Greater China's SMEs in Early 2013
By Madhubanti Rudra, TMCnet Contributor
 

Taiwan-based gaming giant GigaMedia Limited revealed that its new cloud computing business, GigaCloud, is scheduled for a March 2013 take off.

The new division will be dedicatedly provide a unique, integrated platform of critical services and tools for small-to-medium enterprises (SMEs) in Greater China. SMEs looking for flexible and affordable solutions can turn to the company to increase flexibility, efficiency and competitiveness, GigaMedia said in a statement.

The company aims to provide the SMEs in the Greater China region with new-age communication tools so they can move beyond legacy phone and paper-based fax systems affordably. With GigaCloud, employees will no longer be tied to the office, making cloud-based communication systems accessible from anywhere. This is expected to add to the employee’s mobility and enhance their productivity. Ultimately this will translate into cost reduction for the SMEs, helping them save on their IT budget.

“Cloud technology is changing the way businesses operate. Old hardware and telecom systems no longer support the way businesses work today; in Asia, SMEs are looking for solutions that are flexible, mobile and affordable that allow for managing business remotely using smart phones or tablets,” GigaMedia chief executive officer John Stringer noted in a statement.

“GigaCloud enables SMEs to redefine how they do business. With GigaCloud, SMEs in Greater China can jump from using legacy phone and paper-based fax systems to full-featured, cloud-based communications that are cheaper and mobile, accessible from any location using an IP phone, PC, and Web browser or smart phone,” Stringer added.

The company will provide subscription-based services to the SME customers in Greater China. The solution will include a suite of advanced phone, fax and video security systems, eliminating the need for onsite hardware, installation, and maintenance.

GigaCloud offers multiple benefits for the region’s SMEs. The cloud based system is easy to deploy and manage and eliminates the needs for on-premise systems. The location independent system is available to users anywhere using an IP phone, PC and Web browser or smart phone. It provides one unified phone number for users for both internal and external calls preventing missed calls and the system features e-mail storage and allows for retrieval of faxes from the cloud. The system also includes video surveillance security camera with footage stored on the cloud.

At the initial phase, the product will be launched in partnership with Taiwan-based Chailease Holding Co Ltd, Taiwan's No. 1 leasing company with approximately 42 percent market share. The firm has a wide product offering, including financial services, leasing, and installment sales and serves approximately 15,000 SMEs in Greater China.

This strategic partnership is clearly aimed at capitalizing on the firm's large SME customer base.

Recently, GigaMedia provided an update to the company's third-quarter business outlook, including net cash proceeds from sales of non-core game studio holdings are anticipated to exceed the previous expectation, consolidated revenues are expected to exceed the previous estimate on increased revenue from the company’s FunTown online game operations and gross margin is expected to be in line with the previous estimate.

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Edited by Rachel Ramsey
 
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