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December 23, 2010

snom ONE Product Line Offers Fully Loaded IP Phone System

By Susan J. Campbell, TMCnet Contributing Editor

The proliferation of IP PBX (News - Alert) throughout the small business sector and the enterprise space has been apparent throughout the global marketplace. One company leveraging its expertise to capitalize on opportunities in this space is IP Phone (News - Alert) System provider snom.

To get an idea of what the company has been up to and what to expect in 2011, TMCnet’s Rich Tehrani sat down with Mike Storella (News - Alert), director of business development for snom. Their conversation was captured in this video.

Storella noted that 2010 has been an exciting year for the company as they have launched a lot of new products. One very successful line has been the snom ONE suite and Storella brought along a few products sets to share.

The snom ONE Yellow is designed to deliver a fully-loaded IP phone system for up to 20 extensions; snom ONE Blue will support as many as150-200 extensions; and snom ONE Free is designed specifically for the small business looking for an IP PBX solution with support for up to 10 extensions.

Storella describes the snom ONE solution as a “fully blown, ready to go IP PBX.” Interested companies can visit and download a free version of this latest product suite, which runs on Windows, Linux and Mac. No matter the level selected, the snom ONE comes with features such as voicemail, auto attending and more.

Storella highlighted that the snom ONE line is designed for SMB space and offers some great features and very nice Microsoft (News - Alert) integration. He also noted that the IP phone system is probably the most cost-effective solution for a full-blown IP PBX with all the features that it offers. And, if you purchase the snom ONE solution, you get a full manual to help with launch.

When asked about the competitive landscape, Storella said, “What we are seeing is definitely movement towards UC.”  Earlier in the year, one of Snom’s phones was qualified with the Microsoft Lync product.

He also highlighted that it’s been a great year for getting more and more VoIP integrated into businesses. For its part, Snom has grown despite the recession and is now in 60 countries. Asked about the competitive landscape and Storella noted that there are a lot of good competitors in the business and a lot of companies bring good things to the market.

As for what’s next for snom? The focus for 2011 will be all about end-points and VoIP and new products to address these growing trends. The company plans to announce a new and highly secure product in 2011 that will enable all snom IP phones to be highly secure. Storella concluded that snom is always enhancing phone operations and current options are doing very well in the market.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Stefanie Mosca

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