IP Communications Featured Articles

Enterprise communications play a vital no matter what the vertical, when it comes to retail communication between brick and mortar stores and online entities can make or break a business. Today, AltiGen (News - Alert) Communications, provider of cloud and premises-based IP-PBX announced CELS Enterprises, Inc. has deployed its MaxCS all software IP-PBX

The Los Angeles-based footwear company was founded in 1971 by husband and wife duo Carol and Robert Goldman, CELS is an industry veteran with over 40 years of experience in the footwear fashion industry. In 1981, it created its first brand, Chinese Laundry, which is a best known for taking global fashion, melding it with lifestyle and making timely market entry. And, today helps CELS remain in the mix of young women’s fashionable footwear.

Competition in retail is cutthroat, and team members must be reachable at any hour of the day, regardless of location. The MaxMobile smartphone app used in conjunction with the MaxCS desktop allows for easy communication. The MaxCS provides an integrated auto attendant and operator application to properly route phone calls and provide they are answered in an efficient manner.

"As an innovative, forward thinking company CELS Enterprises required a complete business communications solution able leverage their existing IT infrastructure," said Mike Plumer, AltiGen's VP of Sales. "We are extremely pleased that they selected our new all software MaxCS solution as their enterprise communications solution." 

AltiGen solutions are created to be highly scalable, easy to use, easily integrated and highly reliable.

According to David Wright, CIO of CELS Enterprises, "The pairing of AltiGen's innovative all software feature set with the best in class Polycom (News - Alert) VVX phones is a dream come true. We could not be happier with this release."

The ladies footwear landscape is highly competitive with each player seeking an edge wherever possible. In business, as we know, communication is integral to success and today CELS made an investment in its future profitability.