HP recently launched a new version of its OpenCall Media Platform for broadband and wireless network operators seeking to offer next-generation, IMS-based services. Now in release 4.0, OpenCall Media Platform is a media server that handles call connections and other digital processing.

 

Carriers can use the platform to offer multimedia content-based services, such as advanced messaging and rich video for social network communities. Because it efficiently handles multimedia, OpenCall Media Platform enables operators to offer competitive, attractive services capable of generating increased revenue and locking in customer loyalty.

 

HP built OpenCall Media Platform to run multiple interactive multimedia services on a single platform. This helps reduce costs by enabling the consolidation of many legacy systems.

 

“A rewarding, personalized experience for users translates to more revenue and less churn for operators,” explained Steve Dietch, vice president of marketing at HP’s OpenCall software division, in a statement. “To deliver this outcome for both users and operators, the HP OpenCall Media Platform incorporates years of innovation and real-world experience.”

 

OpenCall Media Platform, in use by more than 100 operators in 45 countries, is available for both broadband and wireless networks. For end customers, the platform enables the use of mobile devices and PCs alike to access interactive, personalized services like video/voice response, video and music portals, video and audio blogging, video messaging, participating TV, video sharing and personalized video ringback tones.

 

The platform is based on industry standards, delivering a very high level of flexibility to service providers. OpenCall Media Platform can be deployed in a variety of ways, including VoiceXML (News - Alert)-based Web services, and Java-based next-gen environments using IMS architecture. Additional flexibility is provided by open standards-based hardware (e.g. rack-mount and blade servers running Linux).

 

For carriers making the move toward IMS networks, OpenCall Media Platform incorporates the media resource function (MRF). A key feature of the MRF is the ability to support simultaneous, real-time blending of data, multimedia and voice services. Operators can use this feature to, for example, offer customers audio and video conferencing with presence info for participants integrated with the session.