There’s a lot of market reporting in the tech sector, and for a time, interest in video conferencing has been on the rise, with vendors reporting growing sales, and growing interest from customers looking to use video conferencing to either replace travel, or improve collaboration for distributed workgroups.
Adoption trends are all pointing to enterprises accepting that we’ve reached the age of video. As managed services are on the rise and scalable video becomes more accessible, it means good things for the industry.
Because it’s a low-cost, Web-based alternative, an easy-to-use video conferencing setup can easily replace having to bring in a staff of new hires to train. With virtual access and the click of a mouse, everyone can get together without the worry of distance or mileage.
Conferencing also offers compelling financial and technical advantages, which is why a number of businesses around the globe are investing in video technology. Businesses can extend their service hours, lower their employee turnover, and not be limited by geography, as a virtual contact center can be set up anywhere.
Video conferencing is being driven by the growing all-presence of HD video in consumer markets, video-savvy employees joining the workforce and traditional budget pressures on business travel.
As video conferencing adoption grows, companies are increasingly looking at ways to integrate it into their communications architectures, extend video conferencing to mobile and remote users via desktop and cellular devices, enable video conferencing across company boundaries, and meet the need to manage video delivery and quality.
Video communication also creates and maintains competitive advantage for your business. Teams that communicate through Web conferencing will share knowledge faster and will be more informed, which reduces the time required to bring a new product or service to your customers.
Unlike traditional conference calls, emails or texts, a live video conference allows the participants to see facial expressions and body language; meetings become a lot more personal.
Given its benefits and ability to reduce costs and improve collaborative efforts, it’s no wonder the video market is on the up and up, helping enterprises do more with a lot less hassle.
Edited by Alisen Downey