Let’s face it: the telecommunications industry is quite crowded and competition is fierce. Any company that hopes to be successful in the telecom market must be sharp, focused, and nimble. This is especially true for resellers, who often have few differentiators to fall back on.

 

In such a climate, marketing and customer service are the bread and butter of success. Learning about best practices from those who have determined what works and what doesn’t is best and quickest way to stay competitive. Where can one obtain such knowledge? An excellent choice is to attend INTERNET TELEPHONY Conference & EXPO West 2008 next month in Los Angeles, and make time for the Reseller Day sessions on September 17.

 

Case in point: the “Best Business Practices for Resellers” session, presented by Leckie Group Managing Director Jeanne Leckie and FaxCore Senior Vice President Max Schroeder (News - Alert). Drawing on her extensive channel marketing experience, Leckie will explain how telecom resellers can strengthen the businesses with improved selling processes, enhanced market approaches, and proven positioning techniques that work in a multi-solution, multi-vendor environment.

 

You’ll need to attend the actual session to learn what that secrets to success are, but here’s a hint: at its core, success relies on efficiency, productivity and simplified processes. The session will apply these concepts to both internal and external business matters.

 

Schroeder commented that sessions such as the one being presented by Leckie are carefully picked to ensure the success of the Reseller Live track at ITEXPO (News - Alert). Speakers in this session track are not theorists but professionals with street smarts and reseller training experience.

 

“FaxCore (News - Alert) has been a driving force for these sessions since their inception and we feel that they have been of great benefit for the reseller community,” Schroeder said, adding that resellers need to sharpen their skills to perfection if they’re going to succeed in the extremely competitive telecom market.

 

For more information about this particular session, and to register, please click here.