Enterprise Communications Featured Article

With all the video capturing technology available on smartphones, tablets, desktops and other products these days, the idea of leaving video messages as part of a larger enterprise communications strategy is a clever one—and it could help a company stand out. Video messages give individuals and businesses the chance to leave a more personal touch, and convey what they’re trying to say more effectively by capturing nuances that can't be appreciated with audio messaging.

The marketplace for messaging services is now offering Multimedia Message Service Center (MMSC) solutions for operators so they can give their customers more choice when it comes to delivering their messages. Belgacom (News - Alert), a telecom operator in Belgium, has signed a new deal with Jinny Software, supplier of MMSC and Mobile VAS infrastructure to wireless carriers, for end-to-end delivery of the Jinny MMSC solution.

As one of the largest operators in Belgium, Belgacom is looking to expand more possibilities in communication and entertainment services with always on connectivity for its customers in traditional messaging.

The scalability of the Jinny MMSC service platform is built on open standards and runs on GSM, CDMA, GPRS, EDGE, UMTS, HSxPA and LTE (News - Alert) mobile networks. This high scalability is achieved with a modular architecture that allows mobile operators to increase message throughput by adding more nodes.

The benefit of a MMSC solution is it gives operators a new service for generating revenue from personalized messaging so customers can:

• Access the multi-media world
• Communicate feelings and emotions with friends and relatives by sharing photos or video clips instantly
• Increase communication possibilities with multimedia messaging service (MMS)
• Have a rich environment to create and manage MMS messages and drive MMS traffic

"Belgacom came to us with a requirement to replace their existing legacy platform and deploy a new MMSC platform that would be robust enough to handle the current and forecasted growth in their wholesale and domestic MMS traffic,” said Richard Choi, Jinny chief commercial officer. We are genuinely delighted to be partnering with Belgacom and understand the importance of deploying a flexible and robust solution to Belgacom along with a seamless delivery to the end-user’s customer experience."

Jinny provides messaging, mobile VAS infrastructure, security, filtering and control services, and diameter signalling solutions to more than 80 customers in 70 countries around the world including mobile network operators and virtual network operators. The company is headquartered in Dublin, Ireland with service teams located in the U.S., Brazil, Ireland, Kenya, UAE, Panama and Malaysia.