Bezeq, the largest telecommunications organization in Israel, announced earlier today that they have selected AudioCodes (News - Alert) to help provide high-end data services to its business customers. Bezeq specifically focused on AudioCodes thanks to AudioCodes' Mediant MSBR--Multi-Service Business Routers--lineup, which looked to provide a significant edge in terms of speed and value.

Bezeq (News - Alert) focuses on the small to medium-sized business market, providing a wide variety of services like business Internet access, hosted data services, and voice-related services, and looks to use the MSBR line from AudioCodes to consolidate the devices required to offer their lineup of services into one standardized, converged device.

Bezeq Technologies Division's Head of Data Services Department, Yariv Bargil, explained  its choice of AudioCodes' MSBR lineup with his remarks: "We were impressed with the AudioCodes MSBR all-in-one capacities as an integrated SIP media gateway, which allows us to plan future integration of multiple services. In addition, we successfully tested the AudioCodes Mediant 800 MSBR, and were very satisfied with the performance of the gateway and its ability to maintain high routing throughput while running multiple data services which enables a successful VDSL service roll out."

Basically, it's a combination of factors that led Bezeq to turn to AudioCodes, most important among them the always present need to save time and money by consolidating the hardware required to offer Bezeq's line of services into one standardized system. This allows Bezeq to greatly speed up installations, provide much faster service and repair calls when they become needed, and should upgrades be required down the line, Bezeq can offer them quickly and easily, and thus, with a minimum of expense and a maximum of profit.

Those interested in getting a better look at AudioCodes' MSBR product line can do so when AudioCodes hits Amsterdam October 16-18 for the Broadband World Forum. It's seldom a bad idea to look into ways to streamline and simplify product offerings, as making a product offering easier to work with reduces the time required to activate and install it, making for a more efficient operation and one that's spending the least amount possible to provide top-notch service. Thus, the arrangement between Bezeq and AudioCodes will likely pay dividends for all involved.