Mobile apps have transformed society in more ways than we can imagine. It has simplified life, and has made it easy for people to do a whole lot of things through their phone. It is estimated that one and a half billion people use apps, and these mobile applications account for 15 percent of all Internet traffic, according to realbusiness.co.uk. Despite such widespread usage, there are some features that frustrate users.
One of the biggest frustrations that come with mobile apps is poor performance. This aspect is reported to be the most important for banking and maps applications. A study conducted by Apigee shows that 44 percent of users would delete a non-performing app, with these rates being 74 percent for banking apps and 63 percent for maps apps, respectively. In other kinds of apps too, poor performance has a negative impact. It leads to loss of customer royalty, and eventually the revenues go down for the business. To avoid these problems, it is important for businesses to ensure that the apps have good performance.
Another aspect that frustrates customers is when they have to contact their wireless provider to resolve service issues. A survey by J.D. Power shows that the rate of contact by customers has increased to 23 percent from 17 percent. Repeated need for contact forces customers to either change service providers or eventually abandon their smartphones. While the former consequence is important for wireless service providers alone, the latter consequence affects all companies that create mobile apps. To prevent such frustrations, it is important for mobile app companies to work with wireless providers to ensure that the speeds are optimal for using the app.
Other aspects that mobile app companies should watch out for include freezes, crashes, slow responsiveness, excessive ads and heavy battery usage. Mobile app companies need to be aware of these problems as well.
Edited by Rory J. Thompson