Certainly, mobile technology has revolutionized the way we live, work and play. The wireless industry has changed the consumer market, and has had a major impact on the enterprise as well. The widespread availability of wireline and wireless IP-based broadband networks also can further enhance an organization’s productivity.
This is the reason why companies have adopted enterprise mobility to expand the range of mobile devices to enable employees to access enterprise e-mail and other applications. There is no doubt that enterprise mobility is being proactively leveraged to achieve customer-related goals, improve operational efficiencies, increase revenue and provide a uniform global experience.
This trend is confirmed by a global primary research study by Syniverse (News - Alert), which positions the consumer squarely at the center of the mobile ecosystem. The study has been done with collaboration with market strategy consulting firm iGR. The study reveals that companies are now increasingly focused on integrating mobile and searching for solutions that will satisfy a customer’s unique needs.
The study states that more than 92 percent of survey respondents acknowledged that mobile solutions were very important; as they helped reduce operating costs and capital expenditure, improve customer experience, service and communications, enhance revenue and most importantly build loyalty. Today, mobile is no longer an optional marketing tool but a ‘must have tool,’ and this sentiment appeared to be reflected by a large majority of respondents.
Jeff Gordon (News - Alert), president and CEO of Syniverse, said in a statement, “Advancements in mobile technologies over the past few years have unleashed unprecedented opportunities for consumers to interact with brands.”
Today, the consumer choice often is not rational and methodical, but rather impulsive and whimsical. Gordon believes that mobile service providers had a tough job on their hands, as they need to prepare for emerging needs and also adapt their strategies to serve today’s ‘impulsive and whimsical’ consumer.
Considering the fact that businesses’ migration to mobile presents a great opportunity for the company.
Edited by Alisen Downey