In a world defined by mobility, its is it possible to have a successful business without a mobile aspect? “Yes,” says Matthew David, chief digital strategist at Compuware, a provider of enterprise mobile solutions, but by tomorrow or the end of this year? Maybe not. We will still use websites on our PCs in a year but the trend is showing the world that the main access point for communication between a business owner and their customer is through a mobile device. The reason is simple: we carry our smartphones with us all the time.
It is vital that businesses from all industries, not just the technology sectors, to leverage a mobile plan. When considering the mobile aspect for any type of business, there are three steps that Compuware (News - Alert) advises organizations:
1. Recognize that your employees already have mobile devices and you need to give them access to content in the company.
2. Ensure that your communication to your customers is optimized for mobile (mobile websites, mobile optimized e-mail and text messages).
3. Leverage tools to move tasks away from the PC to a mobile device to liberate your employees from hauling a laptop everywhere.
Compuware works closely companies all over the world in defining their mobile strategy. The goal is create a strategic roadmap that moves an organization clearly through a set of attainable and measurable projects over a period of two years to embrace mobility as a new business tool.
“Recently we completed developing a two-year strategy with Dole,” says David. “The end result is that Dole now clearly sees how their traditional digital solutions, ERP and mobile all interconnect. More importantly, Dole now sees how the different parts of the business interconnect within mobile, connected systems and business direction.”
As for the future, according to David, the terms of the future of mobility are grounded in the current and past work of complex business systems, and it is the role of the solution provider to create tools that more efficiently connect the back office systems and data together.
Compuware has developed more than 200 mobile solutions for iOS, Android (News - Alert) and many platforms and has an enormous team that is seen as leaders in the industry, many of which have been invited to speak at events, contribute to articles, develop courses for colleges and even write books. For more information on how to leverage a mobile platform, please visit Compuware’s website.
Edited by Rachel Ramsey