Digital workstyles demand flexibility and a high degree of quality of experience, not just more speed. Just as processor speed is not the only factor when comparing the latest microprocessors, so too must communication service providers realize that the “speeds and feeds” arms race is not enough.
While there is no doubt that fast and advanced networks are important, the digital workstyle also demands an excellent customer service experience.
Providers need to recognize this and move beyond the customer experience principles of the voice and text era if they are to deliver the levels of flexibility and reliability that customers are coming to expect with 4G LTE (News - Alert) networks.
With many just now beginning to embrace a digital workstyle, and 4G LTE only now becoming the norm, there’s still a big opportunity for providers to differentiate themselves and capture an increasing portion of the market.
Customer service providers that get the basics of customer experience right and deliver the reliable and flexible service that customers are wanting will have added opportunity to stand out from the crowd and grow their subscriber base. Those that can deliver a truly compelling customer service experience will dominate.
Digital workstyles are increasingly impacting workers on all levels. This can be seen by the increasing prevalence of cloud services and the reliance on smartphones and tablets for key business functions.
For the modern worker, almost all business functions are now carried out digitally. And while desktops and laptops have not disappeared by any means, an increasing proportion of work is being done on smartphones and tablets now.
This focus on handheld and highly portable computing has coupled with cloud services, which brings just about anything to the handheld device by offloading the data and processing to the remote data center.
These two trends coming together has led to digital workstyles that are defined by a work life that is digital, flexible and portable.