CircleBack, a developer of cloud-based data management software, recently announced its launch of ContactCloud, which integrates with Salesforce and marketing automation software to keep contact information up to date.
ContactCloud primarily syncs with Salesforce to make sure that all contacts inside a business's servers remain correct. It grabs data from Marketo (News - Alert) and Eloqua -- two pieces of marketing automation software -- and uses data from those sources and from its own database of 1.2 billion contacts, curated from all other CircleBack customers, to determine the accuracy of an individual customers’ contact information. Manoj Ramnani, the CEO of CircleBack, noted that, on average, only 50 to 60 percent of contact information is accurate and that ContactCloud helps improve those statistics.
“CircleBack ContactCloud is designed to provide the most comprehensive B2B contact solution in the industry,” Ramnani began. “Our solution helps sales and marketing professionals capture the data that never gets to the corporate system, clean their existing data, and finally provide an opportunity to extend the audience for the business.”
“ContactCloud’s data is more accurate due to its proprietary artificial intelligence engine that processes billions of data points and determines each piece’s accuracy in near real-time,” he continued.
The new software offers a number of tools that can help businesses streamline their management of contacts. First, there are the business card scanning and email signature capture tools that make sure each client's data is made digital. The platform then automatically cleans the data by tapping into reserves from Marketo and Eloqua (News - Alert) and from the CircleBack database. Marketing teams can then continue to use the combination of ContactCloud and Salesforce to search for clients by name, industry, or any other type of contact data before they begin making calls or sending emails.
This all means that businesses can expect to improve the accuracy of their contact lists and rely on them being updated in real time. When any sales team begins to make calls, they can feel more confident that they will not reach an ineffective number or receive a bounced email. Marketing campaigns should benefit from greater calling efficiency, and businesses can even expect to lower their operational costs per campaign.
Edited by Rory J. Thompson