Parature, a major player in on-demand customer service software, has unveiled Parature for Facebook, the industry's first customer service and support application on Facebook fan pages.

Parature (News - Alert) announced this technology during the welcome address at ParaFest '10, the company's sixth and largest annual users' conference.

Facebook (News - Alert), with more than 400 million members, has evolved beyond just a 'social networking site' to one of the Web's most dominant customer communities.

Company officials said that Parature for Facebook will enable organizations to easily be where their customers are to engage in conversations - that are going on with or without them - and to deliver quality support directly from their company's Facebook fan page.

According to company officials, from the moment that Parature for Facebook is installed, organizations can monitor their Facebook wall conversations, posts and comments in real time, gaining a whole new level of customer visibility and engagement.

Parature customers can enable their fans to search their knowledgebase, submit tickets and chat with customer service agents directly from Facebook using Parature Customer Service software.

Company officials said that Parature Customer Service software for Facebook provides customer service organizations with a comprehensive, multi-channel way to be where their customers are, and meet the growing expectations of a new generation of Web-savvy, community-minded customers.

This application also enables departments beyond customer support teams, from HR and recruiting to Product Management and Marketing to monitor fan pages.

"Parature is extremely excited to announce this Parature for Facebook application," said Tim Davenport, CEO, Parature, in a statement.

Davenport said that social media is here and it's here to stay, so it's very important that businesses be wherever their customers are to take part and engage in conversations that will happen with or without participation from them.

He said that as Facebook quickly becomes the go-to destination for customer engagement and relationship building, Parature is proud to be the first and only customer service and support software provider to enable multi-channel service within this social medium.

Davenport said that Parature is committed to the success of its customers and dedicated to delivering innovative technology to further enhance the multi-channel service and support experience at an affordable price.