“In the beginning, Facebook (News - Alert) was viewed as a personal-focused networking tool. Now users outnumber the entire population of the United States.”

So say officials of arecentWebinar offered by Parature (News - Alert), titled “Facebook for Business: How to Engage and Support Your Customers Directly on Your Facebook Page.”

Clearly, the Webinar said, Facebook can be a powerful tool for brands, businesses, and non-profits. The presentation was geared to helping businesses maximize their business to get the most out of being on Facebook, including learning how to add the Parature for Facebook customer support application directly to your Facebook Page to ensure your customers’ experience is optimized.

“Facebook is now the Internet's top destination for Web users, beyond Yahoo and all of Google's (News - Alert) sites,” wrote TMC’s (News - Alert) Tracy Schelmetic recently. “Americans in all age groups spent over 41 million minutes on Facebook last month alone. If you run a business and you ignore Facebook, it's possibly at the peril of your business' health. If you find that the prospect of trying to figure out how to connect your business to the world's largest social networking site makes you break out in a cold sweat, you're probably not alone. Luckily, there are solutions that will help you navigate the unfamiliar water.”

The Webinar was designed to provide the opportunity to hear about the latest stats and changes on Facebook, its officials say, “as well as discover some unexpected surprises that can happen on your page when you are able to support customers directly from your Facebook Page.”

The presentation is good for anyone who wants to gain a better understanding of what Social CRM on Facebook really means and learn about the new Parature for Facebook product.

Watch this Webinar to discover the benefits of social customer relationship management, get business results through connecting and engaging with fans on Facebook, learn how you can offer customer support directly from your business page and see the benefits of monitoring, listening, and engaging with your customers on your Facebook Page.