In the current economic climate maintaining a user base is almost as important as developing it in the first place, and to do that companies need to go above and beyond the standard models of service. Empires have been won and lost on this principle. Major companies like Cabela’s, Netflix, Build-A-Bear, Enterprise Rent-A-Car, Progressive Insurance and FedEx have embraced new concepts of business in recent years and seen tremendous growth.

Parature (News - Alert) is a provider of cloud based customer service solutions and has offered innovations to help clients develop marketing plans and find new customers. Recently the company tapped into the social networking sphere offering SaaS solutions over Facebook (News - Alert) and becoming the first customer service app available on the platform. Their product was so innovative that 25 companies signed up for it within the first 30 days of its availability. This kind of pioneering mentality is how companies are surviving today.

Since the ideal ratio of magic to science is indeterminable at best, Parature and TMCnet will be offering a free webinar that aims to help companies quantify the special-something they need to make customers stick around for the long haul.  The webinar will be moderated by TMC’s (News - Alert) Stefania Viscusi and will feature world renowned consultant Chip R. Bell. The webinar is titled “Take Their Breath Away” after a Bell book of the same name.

According to the event release, “Chip R. Bell is the founder of The Chip Bell Group and works from the Dallas, Texas area. His consulting practice focuses on helping organizations build a culture that supports long-term customer loyalty. Prior to starting a consulting firm in the late 1970s, he was vice president and director of Management and Organization Development for NCNB, now Bank of America. Bell holds graduate degrees in organizational psychology and human resource development from Vanderbilt University and George Washington University.”

Bell’s expertise in dynamic customer relations should help anyone looking to reinvent their customer service image.

Tune in October 6, 2010 at 2:00pm EDT for the full webinar. Register today!

Chris DiMarco is a Web Editor for TMCnet. He holds a master�s degree in journalism from Quinnipiac University. Prior to joining TMC Chris worked with e-commerce provider Suresource as a contact center representative and development analyst. To read more of Chris� articles, please visit his columnist page.

Edited by Chris DiMarco