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Two New Technologies in Customer Service Software

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TMCnews Featured Article


June 04, 2010

Two New Technologies in Customer Service Software

By Juliana Kenny, TMCnet Managing Editor


In a recent article by CNN Money, two new customer service software providers appear and are staking a claim in the industry's headlines. Liveperson.com and Gomez supply business owners with speedy and progressive technology to facilitate their order processing, online customer interaction, and overall productivity.


Two specific businesses report their individual developments through the use of these two softwares. An online skateboard store can use live chat through liveperson.com to communicate with individual shoppers who may stall in their purchases or who are simply browsing the site. The technology of liveperson.com enables Warehouse Skateboards to get a more precise reading of what confuses a customer on the website, or a closer understanding of why so many customers leave abandoned virtual shopping carts and never complete their purchases. An employee on the company's end of the live chat can assist the customer browsing the site through instant messaging, and can also aid the completion of a purchase whereas a customer who goes unassisted might give up or leave his or her shopping cart indefinitely.

Mike Duncan, the owner of Warehouse Skateboards in North Carolina says, 'it's been very effective' for his staff to be able to communicate directly with customers, and for his company to make even a small percentage of an increase in sales through liveperson.com, reports CNN.

On a more expensive route, Gomez provides customer service software that isolates and identifies problem areas for a company's online sales. Francisco Bustos owns DaFlores.com and Rosesnboxes, two online florist shops located in Miami, claims that Gomez helped him shorten the wait time for a customer browsing his sites by a few seconds, and it has assisted in problem solving that would have otherwise taken hours to crack with his previous technology.

Both of these business owners have found that customers who arrive at their sites and leave without buying anything create not just a hassle for the maintenance of the site itself, but the companies actually lose money when they factor in how much it costs to keep the sites up and running. New customer service software like liveperson.com and Gomez not only help a company save money through labor costs, but they also can speedily process customer service information that is useful to the organization for future endeavors.


Juliana Kenny is a TMCnet reporter and editor. To read more of her articles, please visit her columnist page.

Edited by Michael Dinan







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