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Salesforce.com Reports 36% Increase in Asia Pacific Customer Base

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TMCnews Featured Article


April 01, 2010

Salesforce.com Reports 36% Increase in Asia Pacific Customer Base

By Anshu Shrivastava, TMCnet Contributor


CRM sales software, CRM cloud computing and customer service software provider, Salesforce.com has added over 1,800 net new customers in the Asia Pacific region during its full fiscal year ended January 31, 2010.


Thanks to the addition of more than 1,800 net new customers, the company’s total customer base grew to almost 7,000 organisations in the region, a 36 percent increase, year-over-year. Marc Benioff (News - Alert), chairman and CEO at salesforce.com, said that Asia Pacific was the fastest growing region for salesforce.com globally in fiscal year 2010.

Benioff said that the total revenues for the full fiscal year 2010 in the Asia Pacific region were up 36 percent year-over-year, demonstrating significant interest from large and small organizations in Asia Pacific for cloud computing based enterprise applications.

Hundreds of customers in Asia Pacific such as New Zealand based Fulton Hogan; Lotte Liquor BG in Korea, Samil Pharm in Korea and World Wide Entertainment in Australia, built custom applications on the Force.com platform in fiscal year 2010.

With Force.com development platform, organizations can build and run applications 5 times faster, at about 1/2 the cost of traditional software platforms. Company officials said that Salesforce.com (News - Alert) now has over 70,000 members in its Asia Pacific developer community, developing applications on Force.com.

“We're seeing an inflection point in the region among leading enterprises who are increasingly saying good bye to expensive hardware and software that burn through precious capital and yet rarely produce the promised returns,” said Steve McWhirter, senior vice president for Enterprise Sales, Asia Pacific at Salesforce.com.

Jeremy Cooper, regional vice president of marketing for Asia Pacific at Salesforce.com, indicated that the story gets even better this year.

“When Salesforce Chatter is made available later this year to every one of our two million+ users worldwide, we will introduce - on that single day -- a completely new era of enterprise collaboration,” Cooper said.

“We view salesforce.com as a complete business platform that happens to have a leading CRM application built in. CRM was just the start and we didn't stop there,” said Nicolas Fogg, Business Systems Manager at Infomedia.

The company has also rolled out its own custom-built applications on the Force.com platform and the list of requests from the business continues to roll in.

“There is a real sense of excitement around what we can achieve with Force.com,” Fogg said.


Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Kelly McGuire







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