Genius (News - Alert).com Inc., a provider of social marketing automation, sales lead management and demand generation solutions, has launched the spring release of Genius Enterprise to benefit its CRM sales software, CRM cloud computing and customer service software provider, Salesfore.com users.

Genius Enterprise is a total marketing automation solution that includes automated lead nurturing, real-time lead conversions, lead scoring and lead management capabilities for increased sales productivity.

The new spring release, as stated, extends the reach of Genius.com’s social media tracking technology, Genius URLs, or “gURLs,” to Salesforce.com (News - Alert) users, enabling them to instantly see the revenue impact of social media campaigns.

“We’re delighted to extend the power of gURLs to every Salesforce user so they can immediately measure the impact of all those tweets and blog posts on their pipeline. gURLs have emerged as the industry standard for tracking the effectiveness of social media marketing through to revenue,” David Thompson (News - Alert), chief executive officer and co-founder of Genius.com said.

“This release builds on the power of the No. 1 marketing automation platform for Salesforce users who truly need to see marketing’s impact on revenue. Genius.com is the smart choice for marketers who want to not only capture every lead, but convert them to revenue faster,” Thompson added.

Moreover, the spring release also includes a robust set of lead conversion and data de-duplication tools, a radically easy-to-use landing page designer with one-click hosting that works alongside Genius’ Web-to-lead form generator, and the new Force.com native Genius Tracker.

“By combining gURLs with the new Genius landing page designer and one-click hosting, Genius.com gives salesforce.com marketers the richest toolset for reaching, tracking, converting and measuring the ROI of marketing campaigns,” said Scott Mersy, vice president of Marketing and Products at Genius.com. “With the Genius Enterprise spring release and salesforce.com integration, it’s never been easier to prove the impact of marketing on sales.”

Shirley Foster, vice president of engineering and operations at Genius.com also believes that Genius has the most robust multi-channel marketing platform on the market.