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Customer Service Software: Lasso Data Systems Integrates with Builder Digital Experience
By Anuradha Shukla, TMCnet Contributor
Lasso Data Systems has seamlessly integrated with Builder Digital Experience (BDX). BDX is known for new home portals in the United States and Lasso Data Systems is uniquely focused on CRM homebuilder software solutions for the residential new-home industry.
"A strong CRM system is the backbone of a company's success and we're excited to partner with Lasso to facilitate the organizing and automatic follow up for the leads from our leading new home portals NewHomeSource.com and Move New Homes," said Melissa Morman, VP and GM for Builders Digital Experience. "We're encouraged that our first implementation with Lasso has proven so effective for Heartland Homes of Pittsburgh, and look forward to building on this success with many more builders."
"We are extremely pleased to partner with BDX and their listing network which includes NewHomeSource.com and Move New Homes. This integration means homebuilder sales agents or online sales counselors get immediate notification whenever consumers express interest in their communities so follow up with prospects can be timely, personal and professional," stated Dave Clements, CEO, Lasso Data Systems. "This service dramatically streamlines the lead management process for builders by eliminating manual data entry and, at the same time, also provides a vehicle to measure marketing ROI," added Clements.
Lasso Data Systems was in news last month when it was chosen as Heartland Homes' CRM sales software. The solution will be used to manage prospect and purchaser information across its portfolio of residential communities throughout the Pittsburgh area.
Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Juliana Kenny