TMCnews Featured Article
Book about Salesforce Customer Service Software Hits Computerworld's 'What We're Reading' List
By Juliana Kenny, TMCnet Managing Editor
Salesforce.com’s (News - Alert) book titled “Thinking of Force.com as Your Key to the Cloud Kingdom?” has made the “What We’re Reading” list on March 1st from Computerworld, a popular informative site about the tech industry. The book is useful for any decision maker pondering using Salesforce’s cloud software for customer relationship management.
Written by such cloud “veterans” as Alok Misra, principal at Navatar (News - Alert) Group, a top partner of Salesforce, and Ian Gotts, CEO at Nimbus, provider of business process management software in the cloud, the book is imperative for CTO’s or CEO’s looking to build their businesses in the cloud.
Ever get the nagging feeling there's something important you've overlooked? This book can help make sure you've thought everything through before you jump into the cloud." These comments are excerpted from Computerworld's "What We're Reading" List for March 1st, 2011, pertaining to the book "Thinking of … Force.com As Your Key to the Cloud Kingdom."
Whether you are a CEO or a CTO, Force.com as your key to the Cloud Kingdom is the one book you will need to read, if you are interested in building your business in salesforce.com's cloud. It is available for purchase at Amazon and Barnes & Noble.
The book is written by cloud veterans, Alok Misra (Principal at Navatar Group, one of the top ISV partners of salesforce.com) and Ian Gotts (CEO at Nimbus, a leading cloud provider of business process management software). It includes a four page Foreword from Parker Harris, cofounder and executive vice president at salesforce.com.
As the title suggests, the book relentlessly focuses on how to achieve commercial success in the cloud. The authors provide case studies highlighting common errors that ISVs make; such as relying on agile methodologies or assuming multitenancy will automatically happen – errors that can be fatal. They also offer critical insights and recommendations, many of which go against conventional wisdom.
"It's not necessarily easy to get a quick return on investment from a cloud business," observed Alok Misra. "This book will serve as a comprehensive guide to help you focus on the most critical areas, to achieve commercial success."
Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Jennifer Russell