InterCall, a division of West Corp. (News - Alert) focused on conferencing and collaboration services, has announced the leadership team for the forthcoming launch of its Unified Communications offering.

The company has brought together three industry veterans to develop and bring to market the next generation of enterprise collaboration services. This new team includes Ken Kurz, Warren Baxley and Herb Pyles.

Ken Kurz, Director of Unified Communications (News - Alert), is responsible for the end-user success of Unified Communications deployments. He will be charged with ensuring that businesses have a more efficient, easier-to-use communications environment.

Warren Baxley, Senior Director of Product Management & Development, is the holder of five patents in the conferencing industry. Baxley is focusing on building out InterCall’s (News - Alert) global infrastructure for secure, reliable, and rapid integration of new productivity solutions.

Herb Pyles, Vice President, Strategic Business Development, Acquisition & Interaction, is an InterCall veteran whose success includes assistance in the development of many of the company’s products and integration systems. Pyles is now developing solutions to help the company’s Unified Communication solution to optimize and enhance customers’ existing voice and data network infrastructure.

"Unified Communications is a key link in our evolution from a global conferencing provider to a global communications provider," said Robert Wise, vice president of marketing and strategic business development for InterCall, in Wednesday’s statement.

"Unified Communications extends what conferencing has already accomplished for businesses of all sizes -- transforming how people communicate and collaborate."

According to Kurz, "Businesses are looking for today's core communication tools like mobile devices, Web conferencing and instant messaging services to work more seamlessly and based on their individual preferences. By integrating the tools employees use to connect with each other, Unified Communications promises to improve the way we do business."

"Because business and personal correspondence has become more complex, there is a definite need for a simplified experience," added Baxley, in Wednesday’s statement.

"The solution is convergence. However, the endless options in communications create separate systems that may not work together. These silos create barriers to integration."

Pyles concluded, "One of the greatest challenges facing the adoption of Unified Communications is the lack of open standards. Many of today's systems do not have a sufficient degree of interoperability. This deficiency reduces reliability, efficiency, and flexibility. Our goal is to lead the movement towards integrating these systems within an open architecture."

The demand for unified communications continues to grow, especially in the small and mid-sized business (SMB) sector. As a result, opportunities for companies such as InterCall continue to expand.

This sector of the telecommunications industry expects to see continued growth, as well as intense competition. As such, it is those power players that can provide competitive solutions at aggressive pricing that also anticipate needs that will dominate. InterCall most likely is hoping that this veteran team will ensure that the company is able to deliver on all three to stake leadership in this segment.

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Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.

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