Infor officials are touting Interaction Advisor, a component of their Infor CRM Epiphany suite, as an "easy-to-deploy, easy-to-use" packaged product "designed to meet the toughest demands of today’s marketing and IT departments."

It's billed as a way to help companies "tap the potential of their existing customer base," and even as a way to double or even triple offer-acceptance rates and cross-sell revenue.

Earlier this year TMC's (News - Alert) Deepika Mala reported that Infor introduced an enhanced version of its customer relationship management offering, Infor CRM Epiphany Outbound Marketing: "To optimize customer relationships by integrating marketing, sales, and service, the latest version of the product, using a 13 customer panel including Pier 1 for feedback, contains more than 39 feature enhancements."

Let us count the ways it helps businesses, according to a good, informative white paper on the subject:

Increased cross-sell revenues. Analyzing all available information to determine the optimal offer for driving incremental revenue and improving customer retention, Interaction Advisor selects the one that will deliver the highest expected value for a particular customer.

Reduced churn, improved retention. Interaction Advisor reduces churn by recommending the optimal retention offer for each customer and matching the value of an offer to the value a customer brings to the enterprise.

Intelligent customer interactions across multiple channels. Interaction Advisor helps marketers manage the complexities of synchronizing cross-sell and retention programs in environments with multiple touch points, data, products, and offers. With its easy-to-use interface, they can design crosschannel campaigns and offers, create business rules, and determine the appropriate constraints for each offer. Consistency across websites, contact centers, point-of-sale systems, ATMs, and other channels is ensured.

Automatic and continuous learning. As customers accept and decline offers and provide other relevant feedback, the product's self-learning engine ascertains from each interaction which characteristics are most predictive of customer acceptance and automatically adjusts targeting for all subsequent interactions.

Easy deployment, existing system optimization. The self-learning engine can be plugged into any website, contact center, IVR, point of sale, or other application. Custom interfaces allow companies to unlock value from existing systems so they can spend time marketing offers, not integrating software.