Improving a company's CRM solutions will ultimately yield a strong customer return rate. However, for many companies, the strategies for achieving a strong customer retention through CRM solutions is foreign territory, especially when it comes to perfecting agent and client interactions.

CRM solutions provider, Infor, in collaboration with Bell Canada (News - Alert) and 1 to 1 Media, is offering a free panel discussion for companies looking to gain industry insight on how to keep those customers coming back for more.

On May 13, 2010, at 3:00 p.m. ET, join Kim Garrett, Marketing Program Manager, CRM Epiphany, Infor's flagship CRM solutions product, Peter Brugnatti, Associate Direct, CRM, Bell Canada and Don Peppers, Founding Partner, Peppers & Rogers Group, to learn hints and tips on how to manage customer relationships in this competitive market.

"Deregulation, new competitors, and new technology offerings require new strategies for handling relationships with customers," Infor officials said, adding that communications, media and entertainment, or "CME," consumers have more choice; every interaction represents sales and losses across multiple products for telecom and CME industries, and churn costs companies billions every year.

For companies looking to maintain a high customer base, and keep tabs on the competition, this complimentary panel will help attendees understand the difference between behavioral loyalty and attitudinal loyalty, and how to capture the loyalty opportunity.

In addition, listeners will learn how to use customer data to creatively avoid churn and manage CRM across competing products and channels within a company and much, much more.

With CRM solutions and CRM as competitive as it is, what are you waiting for? Register now.