As cloud computing continues to gain traction in the global marketplace, a number of companies are changing their focus to either take advantage of growing cloud opportunities, CRM solutions or enjoy the benefits of the options available in the cloud.

LINK Development, an innovative IT solutions company and service provider in the Middle East, is now launching bSolutions.com. LINK Development would like to see bSolutions.com become the prime destination for cloud solutions as its serves businesses through the Middle East and Africa, or "MEA," region.

This new destination is based on Microsoft (News - Alert) technologies and is offering hosted CRM solutions that are available in both English and Arabic. The site is designed to enable companies of all sizes to allocate their spending as they see fit without the initial bulk investment.

With Microsoft Dynamics CRM, any business using bSolutions.com can enjoy a boost to its sales, customer service, productivity and marketing communications. A hosted solution, it allows for easy deployment, software upgrades, enhanced analysis of customer information, data management and increased secure storage.

"Allowing greater flexibility and choices, cloud computing deployment is a growing trend among businesses. Offering Microsoft Dynamics CRM online, bSolutions.com, aims to become a prime destination for cloud services," said Ali Faramawy, vice president of Microsoft International, in a statement.

"We are proud to have partnered with LINK Development in launching top of the line innovative solutions to businesses throughout the Arab region, and are confident they will continue to do so," Faramawy added.

Stretched company budgets have forced cut backs on a number of investments in IT and human capital, driving the demand for hosted CRM. Gartner noted it has seen an 18 percent increase in revenues reaching a total of $7.5 billion, since 2008. The research firm predicts continued growth, with total revenues expected to reach around $14 billion by the end of 2013.

"Corporations of all sizes are now demanding more CRM applications, as a means of increasing their sales and improving quality of service," said Hanan Abdel Meguid, CEO of LINK Development.

"The continuous investment in the connectivity infrastructure within the Middle East region has made hosted solutions a more viable option for businesses of all sizes. As a hosted CRM, bSolutions.com, offers companies advanced features and benefits, with zero upfront investment and a pay as you go option," Abdel Meguid added.

The hosted CRM solution was designed by LINK Development to meet the demands of the Middle East region by providing Arabic support to its clients. LINK Development is giving its customers the ultimate decision power to choose between purchasing on-premise and hosted solution packages.

LINK Development has a long history of technical expertise and vertical knowledge. Building on this history, bSolutions.com has been developed to meet the needs of companies of various sizes throughout the region. At the same time, the solution enables companies to focus on their core business while also enjoying the flexibility to upgrade and downgrade as needed.

"With over a decade of experience throughout the Middle East, we strive to keep developing and customizing our solutions to meet the ever-changing demands of the region," Abdel Meguid said. "Experience with CRM specifically enables us to help our clients succeed and realize the value behind hosted applications."