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March 01, 2011

Nimble Introduces New Social CRM Platform

By Anuradha Shukla, TMCnet Contributor

Nimble Contact has been launched as a public beta at the DEMO Spring 2011 conference.

This social CRM platform features a unique combination of relationship management and social engagement that results into an affordable web-based solution.

Ours is a competitive world and small businesses need to be socially connected in order to attract and retain the right customers. These businesses can leverage Nimble Contact to do so as the solution integrates LinkedIn (News - Alert), Facebook, Twitter, Google, email contacts and conversations into one seamless, intuitive environment.

The company claims that a standalone product, this solution is the only product on the market that integrates contacts, calendar, communications and collaboration to enable professionals to effectively manage their business contacts.

Offered free, Nimble (News - Alert) Contact is available online at The company intends to add even more functionality to the products in the coming months.

"The problem today is our contacts and our communications are in too many places," said Jon Ferrara, CEO of Nimble. "Between IM, text messaging, LinkedIn, Facebook, Twitter, Skype (News - Alert) and email, we can't keep track of it all. Trying to manage all of this in eight different tabs on your browser isn't the solution. We created Nimble to solve our own needs and we're bringing it to the world to help small businesses solve theirs."

"Seeing Nimble for the first time reminds me of the Alice in Wonderland story, going down the rabbit hole,” added Industry expert, Mary Wardley, VP, CRM and Enterprise Applications, IDC (News - Alert).  

"Nimble has brought together the perfect combination of cloud, collaboration, social and CRM into one product," said Matt Marshall, executive producer of DEMO. "I'm excited to help bring them to market on the DEMO stage and think they are poised to do well."

Read a related article at TMCnet “Social CRM Platform Nimble Contact Unveiled for Business Professionals.”

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

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