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EFG's SalesEDGE CRM Recertified by GM OneSource
August 28, 2010
By Raju Shanbhag, TMCnet Contributor

GM OneSource (News - Alert) has recertified EFG Technologies, a division of EFG Companies and a provider of CRM software for retail automotive dealers, to collect, administer and optimally manage eLeads, EFG announced in a press release.

EFG provides state-of-the-art automotive customer relationship management (automotive CRM) tools and services that give its dealer partners a competitive edge in proactively managing customer outreach and interaction. The company also offers full-range of EFG's dealership services and experience to help drive performance and dealership profitability.

By properly handling the disposition of incoming leads, SalesEDGE CRM’s certification ensures a mutually beneficial relationship between GM and its dealerships which results in increased sales. SalesEDGE also processes leads for service, parts, accessories, certified pre-owned vehicles and fleet and commercial vehicles apart from sales leads, the company claims.

“Our integration with GM dealerships on SalesEDGE allows them to better manage the sales process by equally distributing eLeads among teams according to the lead type,” explains Chuck McGraw, president of EFG Technologies. “Our seamless technology means a faster and more accurate response from dealers to the potential consumer that, in this extremely competitive marketplace, can go a long way in building a positive consumer buying experience.”

With the help of SalesEDGE, dealer can succeed through every step of the customer lifecycle from the initial online inquiry to the first oil change with the service department to the next vehicle purchase. SalesEDGE provides a total technology solution for managing prospects and customers through the complete sales and service lifecycle, claims EFG. The features provided include lead management, customer relationship management, loyalty campaign management and dealer process enhancement.

In May 2010, the company integrated SalesEDGE  CRM with vAuto's Live Market Appraising technology. This will help dealerships with instant access to pricing on identically equipped vehicles in every market. SalesEDGE is more than a web-based lead management tool. It is an innovative customer retention tool to enhance the performance of sales team. It enables the management team to track all points of customer interaction.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Patrick Barnard

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