CRM Software

Microsoft Canada Inc. and The University of Toronto's Rotman School of Management have created the Rotman Executive Programs Centre for CRM Excellence, a joint initiative housed within Rotman Executive Programs with a focus on research, building intellectual capital, and developing unique, powerful and interactive CRM educational programs.

 

Officials with Microsoft (News - Alert) Canada said that the CRM Centre, which is set to launch with an Executive Program in November 2010, is unique in that it will leverage the expertise of both organizations to build a globally recognized hub for CRM thought leadership and research.

 

Company officials said that the first offering of the Centre will be a three-day program designed for executives with responsibility for CRM initiatives, with a special emphasis on Social CRM.

 

The program will help participants build organizations that satisfy the needs of their customers.

 

" There's never been a better time to launch this kind of program, and we're proud to work with Microsoft Canada to set a new bar for CRM leadership and best practices," said Dilip Soman, who holds the Corus Chair in Communication Strategy and is a professor of marketing at the Rotman School of Management, in a statement.

 

Soman said that Rotman graduates are renowned for helping organizations maximize their value. The new Centre of Excellence will help executives sharpen their CRM skills and help companies transform their customer strategies, he added.

 

Frank Falcone, CRM Lead, Microsoft Canada said that the practice of CRM is evolving as businesses increasingly tap into the power of social networks and real-time feedback.

 

Falcone said that the days of simply providing better service are gone - today CRM is social, driven by personal interactions and by customers who expect control over their engagement with companies. "Programs like this will help companies learn to be more responsive, transparent, and personal in their dealings with customers,' he said.

Microsoft Canada Inc. is the Canadian subsidiary of Microsoft Corporation, a major player in software, services and solutions that help people and businesses realize their full potential.

Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English.