CRM Software

Noted tech research firm Gartner (News - Alert) has updated its customer relationship management conference with what firm officials say is 'a renewed focus on business and IT collaboration and on harnessing the potential from the emerging social dimension of the customer experience and relationships.'

 

The Gartner Customer 360 Summit, taking place June 28-30 in Los Angeles, brings Gartner's CRM research to life, 'concentrating on strategic advice and best practices for creating a customer centric enterprise, social CRM, analytics & performance management, customer experience management, marketing and sales optimization,' Gartner officials say.

 

The Customer 360 Summit brings together senior business and IT execs along with Gartner analysts and practitioners to collaborate in learning and discussing the strategies and technologies that enable organizations to better understand, grow and engage customers, Gartner officials say.

 

'If your organization is not a customer-centric culture, one that listens, learns, adapts and ultimately innovates continuously around customer needs, you will find yourself at a competitive disadvantage relatively soon,' says Adam Sarner, research director at Gartner and Summit co-chair.

 

In this new market 'driven by a whole new order of social customer engagement,' Sarner says it is critical for organizations to 'fully understand the range of the customer relationship and expectations and how to derive the most value from it.'

 

The updated event will focus on the areas of 'Business & IT Collaboration,' explained as how to align and foster collaboration from all stakeholders to ensure buy-in, adoption and success of customer-focused initiatives, and 'Social CRM,' or how to use fast-growing user-driven social communities, practices and platforms, and cut through the hype around social media to get real return on investment.

 

Other topics include how to create a customer-centric enterprise, how to understand the customer, row revenue and engage customers. Session content will balance tactical recommendations and next steps with big-picture insights and strategy designed to help business and IT leaders collaborate and better align with business goals and deliver greater business value.

 

Last week TMC (News - Alert) had the news that AuraPortal, a provider of Business Process Management software, announced it will sponsor the Gartner Business Process Management Summit 2010 in Las Vegas, from 22nd to 24th March, at Caesar´s Palace.

 

AuraPortal will be exhibiting the AuraPortal BPMS product during the conference, highlighting their business-resource-focused capabilities.