CRM Software

Trillium Software, a business of Harte-Hank, and a provider of Total Data Quality solutions, has announced an alliance with Microsoft (News - Alert) for improved data quality in Microsoft Dynamics CRM environments, according to a press release.

Officials with Trillium said that the partnership will drive seamless integration between the Trillium Software System data quality solution and Microsoft Dynamics CRM 2011 customer relationship management (CRM) software.

The collaborative efforts between these two products will all for continuous data lifecycle management, for a wide variety of applications in customer relationship management.

"Microsoft Dynamics CRM is designed to offer a flexible and extensible framework to enable organizations like Trillium Software -- who have deep industry expertise -- to integrate and deliver rich business value to customers," said Mark Albrecht, director Microsoft Dynamics ISV Strategy, in a statement.

"We are pleased to be working with Trillium Software to deliver strong value to current customers while enabling expansion into new growth markets," Albrecht added.

Microsoft Dynamics CRM 2011 provides customers and partners with a wide range of benefits, including point-and-click configurability, enterprise scalability, and easy interoperability to existing applications and databases.

"CRM, or any business-driven application, is ultimately more effective if the information flowing through it is holistically managed with automated data quality solutions. Applications can be exponentially more impactful to the business if the data is cleansed in real time to ensure users have the best information available at their fingertips," said John Nicoli, managing director, Harte-Hanks Trillium Software.

"So, we're excited to be able to offer an integrated solution to Microsoft Dynamics CRM customers that will provide the flexibility of supporting both on-premises and Azure implementations in order to solve their data quality challenges," said Nicoli.