Customized CRM Software Built Depending on Company Needs
March 15, 2011
By Susan J. Campbell, TMCnet Contributing Editor
Every company should place a certain amount of importance on the process of focusing on their relationships with customers. It can be difficult to balance the tasks of running specific business functions with customer service initiatives, but fortunately, there are tools in place to help businesses today to achieve goals across the board. CRM software is an excellent tool to empower the company to drive the proper processes for customer care, while also focusing on core business initiatives.
According to this India Company News report, CRM software is used readily in companies seeking to track and contact customers, manage product support data, maintain issue logs and archive sales documents. CRM software can also be used to produce reports with stored data so that all divisions can see where the company is and where it is headed.
One common problem among different companies seeking to leverage the benefits of CRM software, however, is a lack of customization and an overriding complacency. Too often, companies will become comfortable with their out-of-the-box solutions that are designed to deliver the same thing to every company that they fail to realize the true benefits the solution was designed to deliver in the first place. These companies quickly find themselves outpaced by the competition and struggling to maintain a loyal customer base.
QualityIntegrity is seeking to change this approach to CRM software by offering a CRM Audit to evaluate the needs of a business and generate a customized solution that will meet those needs. The company believes in paying close attention to the objectives of the business before a CRM software solution is developed. When the right solution is put in place, QualityIntegrity also delivers the proper training on the platform to ensure the organization is able to reap the anticipated benefits from their CRM software deployment.
As a partner with Microsoft (News 
- Alert), SalesLogix, ACT and other CRM providers, QualityIntegrity has built a strong reputation in the marketplace. The company delivers its Proactive Support Plans and a proven response team to drive a more than 97 percent rep adoption rate; while also saving significant amounts of time for customers.
With Design Audit Methodology, QualityIntegrity takes the necessary steps to first understand the business, and then combines this information with its own expertise to develop a clear plan for CRM software implementation. With a trusted team, well-thought out processes and proven techniques, QualityIntegrity works with companies to help them grow, maintain and serve their customer base more efficiently and effectively.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Jamie Epstein
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