CRM Software

Compuware Corporation, the technology performance company, has integrated professional services automation with Salesforce CRM.

Officials with Compuware (News - Alert) Corporation said that integration of the company’s professional services automation (PSA) solution, Changepoint, and Salesforce CRM, ties together PSA and CRM business processes, as well as account data, sales opportunity and contact information - allowing companies to better market services as standalone offerings or as part of a whole product solution.

Company officials said that the integration with Salesforce CRM further extends Changepoint's ability to serve the entire customer lifecycle - from marketing, to sales, to service delivery - by helping services executives seeking to better understand services requirements in the sales pipeline and better manage resource supply and demand.  

"We rely heavily on Changepoint for our services business and Salesforce CRM for our sales process and opportunity pipeline," said David J. Comiciotto, vice president, organizational excellence at MEDecision, Inc, in a statement.

Comiciotto said that this integration enables the company to engage the right resources to ensure successful communication of contracts and services earlier into sales opportunities and better plan the company’s service engagements well in advance, ensuring it (the company) has appropriate commitments in place."

According to company officials there are lots of benefits of the integration including-end-to-end management of customer relationships; better visibility;improved data integrity; greater consistency and increased ROI.

"Changepoint's integration with Salesforce CRM is a powerful tool for technology companies, seeking to drive additional value from existing product investments," said Lori Ellsworth, vice president of Compuware Changepoint.

Ellsworth said that this new integration allows Changepoint users to better and more seamlessly manage their critical customer relationships, beginning with the first marketing conversation through to service delivery and support.

Compuware Changepoint allows technology companies to maximize professional services profitability while maintaining a focus on effective product decisions and delivery.