CRM software provider NetSuite (News - Alert) received a late but no less exciting Christmas gift this week with news that companies utilizing their software had sales that doubled the national averages last holiday season. This was the case for more than 2000 companies using NetSuite’s solutions, which saw and average of 24 percent revenue increase, twice that of the national 12 percent revenue increase according to digital business analyst company comScore (News - Alert).
ComScore’s annual report showed a record $32.6 billion in online holiday sales in 2010, a growth of 12 percent from the previous year. For the companies running NetSuite Ecommerce the increase was double that margin and also should significantly higher overall growth than the 2.3 percent increase forecasted for U.S. holiday sales in 2010 by the National Retail Federation. The growth was powered by a 21 percent increase in orders and a 31 percent increase in page for NetSuite users.
CRM and business software options are an essential component to the sales and strategies of companies the world over and these findings show the difference that a full stocked platform can make for online merchants of any size.
"While NetSuite has always helped Ecommerce merchants grow quickly and efficiently, even I was blown away that our suite allows customers to grow at double the rate of this already fast growing industry," said Andy Lloyd, NetSuite general manager of Ecommerce products. "These results highlight the power and flexibility the NetSuite cloud offers daily to thousands of companies worldwide."
NetSuite’s CRM and business software solutions can offer merchants a number of advantages, including targeted marketing, merchandizing, global selling and real time inventory management. The results from this year’s holiday shopping season are proof positive that targeted marketing and proper customer relationship management make a huge difference for a retailer’s online business strategy.
Chris DiMarco is a Web Editor for TMCnet. He holds a master's degree in journalism from Quinnipiac University. Prior to joining TMC (News - Alert) Chris worked with e-commerce provider Suresource as a contact center representative and development analyst. To read more of his articles, please visit his columnist page.
Edited by Chris DiMarco