Patron Technology, a developer of digital marketing software, launched PatronManager CRM, a unique application designed to organize arts and culture organizations. This application has been developed on the Force.com platform.
Eugene Carr, President, Patron Technology explained that the partnership with Salesforce.com (News - Alert) has eliminated the need of separate ticketing and donation systems in the functional tasks of arts organizations while providing quick real time access of data to marketing staff and Executive Directors.
PatronManager CRM is an affordable Web-based application, which provides a centralized data system that is easily accessible to the staff. Developed in partnership with Salesforce.com, PatronManager CRM is designed to increase technological effectiveness of community and culture organizations.
PatronManager CRM tackles one of the biggest problems that both community and cultural organizations face over technology - operational information is not integrated and easily accessible. PatronManger CRM provides easy management by integration of all key organizational operations such as tickets and subscriptions, donations, correspondence, e-mail marketing, calendars, and daily tasks.
Salesforce.com is a leading global organization integrating philanthropy and business. According to Suzanne DiBianca, executive director, Salesforce.com Foundation, PatronManager CRM has enabled community and culture organizations to enhance and offer greater cultural experience by making it easier for them to focus and manage their operations.
With the launch of PatronManager CRM, Patron Technology announced a partnership with LA Stage Alliance to assist various performing arts organizations in Southern California in starting and managing their key organization operations using PatronManager CRM.
LA Stage Alliance is a non-profit organization that is focused towards creating an awareness, appreciation, and support for the performing arts in Greater Los Angeles.
Recently, BMC Software (News - Alert) and Salesforce.com partnered to fuel adoption of cloud-based IT service management and Cloud 2.
Vinti Vaid is a contributing editor for TMCnet. To read more of Vinti's articles, please visit her columnist page.Edited by Juliana Kenny