Salesforce.com, the CRM software company, has reportedly announced that Dr Pepper Snapple Group has achieved 56% Annual ROI using Sales Cloud 2.
Company officials with Salesforce.com (News - Alert) said that Dr Pepper Snapple Group achieved a 56 percent annual ROI with a calculated pay back of 2.3 years by drastically improving sales management, sales productivity and strategic decision making.
The ROI was documented by industry analyst firm Nucleus Research in a study sponsored by Salesforce.com.
The company officials said that Dr Pepper Snapple Group deployed Sales Cloud 2 in less than four months and has now streamlined its data entry, sales forecasting and reporting operations, enabling both greater visibility and greater productivity.
According the company officials, the key benefits include-increased manager productivity; increased sales productivity; faster budgeting and forecasting and reduced report consolidation time among other such things.
“Salesforce.com's Sales Cloud 2 has helped us take our business to a whole new level,” said Tina Koppe, administrator, Dr Pepper Snapple Group, in a statement. “With the customizations we've been able to make, we've optimized our visibility so we can better measure our volume gain. The insight is incredibly valuable.”
According to Rebecca Wettemann, vice president, research, Nucleus Research, Dr Pepper Snapple Group's experience is evidence of the potential for cloud computing to better run businesses.
“The insight that companies like Dr Pepper Snapple Group can gain for decision making can have a large impact,” Wettemann said.
In January, Salesforce.com released its Force.com Visual Process Manager, a new capability of the Force.com platform that will help companies rapidly automate any business process.
With the Force.com Visual Process Manager, customers can, for the first time, visually design any complex business process with an intuitive, visual design tool, and instantly run it in the cloud.
Companies in a wide variety of industries, including telecommunications, financial services, and manufacturing are looking for faster, easier and less complicated ways to automate their important business processes that connect their customers, employees, and operations.
With Force.com Visual Process Manager, organizations can now build business process applications with greater flexibility and automate processes across all departments.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.Edited by Kelly McGuire