Dex One Corporation, a marketing solutions provider, announced that it will be making use of Salesforce CRM as part of its new effort to leverage new technologies to simplify selling process and at the same time aid other businesses in their marketing processes.
Dex One asserted that its suite of integrated products gets one’s message in front of the right people at the right time - in many of the places customers search first - online, in print or on their mobile phones. Dex One's interconnected solutions provide the right level of visibility and prominence for users’ message, delivering the number and type of customers they want.
With Salesforce CRM the company hopes to blend its sales, marketing and customer service platforms so that its customers receive enhanced service and also to bolster new business.
Officials with the company exclaimed that improving the sales experience from initial contact to final delivery is of utmost importance as they strive for more efficiency. They focus on providing their customers with marketing solutions that best meet their needs. Salesforce.com's (News - Alert) best-of-breed CRM technologies will allow them to dedicate more time to customers' needs.
Dex One claimed that it builds a marketing program tailored specifically to clients’ business goals and their local market – to help them acquire the number and type of customers they need. The company’s local marketing consultants live and work in the communities they serve and are ready to roll up their sleeves and work with clients one-on-one.
Salesforce explained that the CRM Solutions for Sales and Marketing improves lead generation and channel marketing, optimizes lead management, and delivers real-time account-related information, which keeps sales reps productive. The CRM solutions also provide in-depth insight into sales pipelines, and analysis tools to determine which strategies and campaigns are effective and which aren't. With Salesforce CRM, one’s teams can focus on generating revenue instead of outmoded, manual administrative tasks.
For Dex One, the Salesforce Sales Cloud and Service Cloud provide a comprehensive set of services designed to improve sales productivity, support team-based selling and deliver outstanding post-sales support.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.Edited by Juliana Kenny