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Inuvo Selects Contact Center Outsourcer CCA on behalf of babytobee.com

By Hans Lewis, TMCnet Contributor

To provide outbound and inbound call center support for BabytoBee.com, Inuvo, a leading provider of performance-based online marketing services, has selected Orlando, Florida-based Contact Centers of America (CCA) at its Clearwater headquarters. www.babytobee.com is quickly becoming a premier destination for prenatal moms and their families when they are ready to make significant purchase and brand-choice decisions.

In a release, Carrie Maurer, senior VP of Inuvo's Direct to Consumer businesses said, "For the past two years we have been using offshore services to support BabytoBee's online lead generation efforts. As we work to expand many aspects of our service, we were looking to upgrade our call center support and loved the idea of bringing jobs back to the United States, specifically to Clearwater."

Through a team of more than 200 call center representatives situated in Inuvo's Clearwater headquarters' location, CCA will provide outbound and inbound lead nurturing and qualification services to nearly one million BabytoBee pre- and post-natal customers each year. This upgrade to BabytoBee's call center services is the first of many improvements Inuvo is making to its BabytoBee offering. In September Inuvo will launch a fully revamped, content- and feature-rich website for BabytoBee.

"We wanted a world-class partner who would tightly integrate with our online lead capturing system, had the experience to support our growing BabytoBee business and was willing to utilize the space available in our Clearwater headquarters. CCA is that solution," said Maurer. "By working with CCA, Inuvo expects to increase revenue and decrease the cost per lead while enhancing the customer's experience. Inuvo has a valuable asset in the BabytoBee business. I'm hard pressed to come up with a baby products manufacturer who wouldn't be interested in these qualified leads. CCA is going to help us increase the value of those leads."

Joe Jacoboni, CEO of CCA said, “Through our partnership, we are creating new jobs right here in our home state of Florida, supporting both companies' desire to create regional jobs in the high technology industry. In this role, we look forward to supporting Inuvo's standard of excellence in customer service, and helping to drive incremental revenue. The BabytoBee offering requires call center representatives with the compassion and astute phone skills to not only qualify a lead, but also nurture a customer during one of the most exciting and impactful moments of their lives--pregnancy. Our ability to screen, hire and train a top-notch group of representatives with this unique skill set has truly set us apart."

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