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Webinar Offer Strategies for Distinguishing Customer Service

Customer service is as much an art as a science—making sure the level of service your communication department provides is essential to both the image of your company and the generation of sales. Each customer carries a different level of expectation when dealing with a service provider; determining that expectation and exceeding it will ensure your company’s success.

Companies that recognize the unique value that each customer carries and differentiate service to customers based on that value are able to maximize their business outcomes. For instance, companies that have optimized their support channels to differentiate service by customer value have seen revenues rise by 2 percent while reducing operating costs by 8 percent, according to Accenture (News - Alert) research.

Using Customer Value to Distinguish Service Levels, a webinar sponsored by Call Center veterans InContact, will set out to help listeners develop strategies, and will take place Thursday March 31 at 2:00 p.m. ET/ 11:00 a.m. PT.

The discussion will involve InContact’s Chief Marketing Officer Mariann McDonagh and Senior VP of Professional Services Bassam Salem. McDonagh and Salem will discuss a number of pertinent topics as they seek to determine why service-level differentiation matters and how it can be applied to develop trusting and profitable relationships with customers.

McDonagh was senior vice president of corporate marketing and investor relations for Xtralis before coming to Inconact and has over 25 years in high-tech software and hardware marketing. Mariann has a Bachelor of Arts in English Literature from the University of Virginia. She is also a member of Women in Security (WISE), National Association of Female Executives, CMO Council and is the Chairman and Founder of the Greater New York Marketing Executives Council.

Bassam has over 20 years of experience in professional and client services, research & development, and product architecture with pioneering enterprise software and SaaS companies.

This Webinar will be moderated by TMC’s (News - Alert) Christopher DiMarco and interested parties can register here.

Chris DiMarco is a Web Editor for TMCnet. He holds a master's degree in journalism from Quinnipiac University. Prior to joining TMC Chris worked with e-commerce provider Suresource as a contact center representative and development analyst. To read more of his articles, please visit his columnist page.

Edited by Janice McDuffee