It is no secret that collaboration and conferencing solutions have permeated the business landscape, and now more than ever the conference call services space is one in high demand. Any business with a need to communicate effectively with its team or clients over long distances requires conference call services in one form or another. As more business grasp conferencing technology, the more the benefits become evident.
A recent report from Frost & Sullivan (News - Alert) echoes this sentiment with its projections for the European conference call services market will grow from its total revenue of $1.78 billion in 2013 to nearly $2.6 billion by 2019. With the European market still in a recovery mode, the cost-effective and easy to use nature of conference call services creates a space primed for growth.
The primary service being leveraged audio conferencing, taking 51 percent of the market with web conferencing used by 25 percent of the market. The two primary reasons for the space’s growth are innovation and affordability. Conference call services providers have “upped” their games with new features and improved functionality of their solutions. The affordability aspect will slightly lower revenue, but not affect the growth in use of the technology.
The beauty of conference call services is that they can be leveraged from any location, at anytime—especially with a provider that offers reservationless conference calls. Web conferencing and audio conferencing are proving to be time tested efficient and productive means to carry out business, and as their use proliferates, so will functionality.
The bells and whistles can be special hold music or document sharing, and ultimately the provider that can customize the experience to an enterprise’s wants or needs will prove successful. For anyone who has been on a “bad” conference call, they can certainly distinguish the value in a reliable and innovative conference call services provider. One thing to bear in mind if your business is looking for a conference call services provider; it’s not about having ‘a’ conference call services provider, it’s about having the best provider for your needs.
Edited by Alisen Downey